Championship apparel for every major sports event is prepared in advance, so fans can buy it immediately. That means that each year, half of the merchandise is worthless.
Thanks to World Vision, an an international aid group that distributes the gear to people in need in countries like Zambia, El Salvador, Nicaragua, and Romania, 2014 Broncos Super Bowl gear will be going to people in need.
Chicago Bears Super Bowl XLI shirts were sent to Zambia in 2007. Photo via World Vision.
World Vision also has partnerships with the NBA, NHL and MLB.